In "Two Do’s and Two Don’ts: 62 Lessons Learned on How to Succeed as an Entrepreneur," Jay Johnson shares over 20 years of invaluable insights and hard-earned wisdom from his journey in starting and running companies. This book offers a comprehensive roadmap for aspiring entrepreneurs, covering essential topics such as the fundamentals of entrepreneurship, building a solid foundation, strategies for success, operations and management, personal and professional growth, and adapting to challenges.
 
Drawing from real-life experiences, Johnson shares candid lessons on finding the right partner, choosing a product, mastering sales, and much more. As you delve into each chapter, you'll learn the importance of staying involved, understanding your motivations, and maintaining a customer satisfaction focus. Johnson also provides guidance on navigating regulatory obstacles, embracing remote work, and building a culture of ethical practices.
 
Whether you're just starting your entrepreneurial journey or looking to level up your existing business, " Two Do’s and Two Don’t's" equips you with the tools and insights needed to overcome challenges, adapt to change, and achieve long-term success in the ever-evolving world of entrepreneurship.